Kia: Built With Steel

Kia: Built With Steel

As many of you know I’ve interacted with Kia Motors USA at many events last year. Some of which were ‘once in a lifetime’ opportunities to me. It was a lot and looking back on it brought some new details I remember to mind. Let me share that with you all.

Now remember the first car that arrived on the scene was the Kia Optima SX T-GDI. A sporty rugged sedan that had red leather interior and a sleek dashboard. It was a sleek sedan with many bells and whistles. For such a fast car it was light. A detail about the 2016 Kia I learned is more than 50% of the car’s frame is made up of advanced high-strength steel. So it provides crash protection, better dynamics and a quieter ride. I can attest to that quiet ride. I like to be enveloped by the music playing while in the car, so no other sound interruption is taking away from that.


A new car that debuted from Kia is the Niro. The Niro is offering what I feel to be the best combination of mpg gas mileage and an engaging driving journey. A cool design that doesn’t scream ‘hybrid’ plus utility usage too. Send one my way. This car is built with 53% advanced high-strength steel and an estimated 50 mpg. Kia Niro, a crossover hybrid that is making a category splash.

Many other Kia car models have been built using steel. Strength, design and improvements continue to add value to the design and safety. Why is steel important? Through greater formability and manufacturability, engineers and automakers are now able to make lighter, stronger and more fuel-efficient and affordable vehicle structures with the next generation of advanced high-strength steels. Many brands are doing just that. If you would like to read up on more information about steel then click on this link.



Kia Motors USA sent me many vehicles to experience. The Optima SX T-GDI, the Kia Sedona EX, the Kia Sorento SXL v6, the Kia Sportage EX and then the Kia Optima EX. All very different vehicles with quality, safety and comfort in mind. Knowing that the strength of the steel is not just a benefit but also an attribute. Steel matters.



*This is a sponsored post with & Any opinion or statements expressed are my own. All photos are taken by me.

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